A content and design project for one of the UK’s largest train companies
Kent’s high speed rail links to the Capital have undoubtedly supported the region’s economy, stimulating tourism and regeneration. Relatively remote coastal locations like Margate and Folkestone have risen in popularity, in part because of their quicker and more convenient links to and from London.
Southeastern needed the content and design for short and snappy case studies to capture the value of rail and the impact the high speed service has made to four Kent locations – Ashford, Canterbury, Margate and Folkestone. These were for both internal and external stakeholders.
Our content writer Zoe researched and wrote the case studies in the brand’s tone of voice – in this case using approachable, every day language. Each one captured the unique story of the location, illustrating the impact of the rail service with statistics and business and tourism success stories. She worked closely with studio lead Mike who created an engaging design, using Southeastern brand guidelines, with eye-catching infographic elements to illustrate.
Lucy Magem / Marketing Manager
“Thank you so much for ploughing ahead – we are really happy with them and really like how the final assets are looking.”